Tim Cook

Apple's 'Early, Mid, Late'

At last year's iPhone event, Apple unveiled the Apple Watch and said it would be available for consumers in 'Early 2015'. What exactly does that mean?

Most, including myself, assumed this meant anytime between January 1 and June 30 2015 - that's a broad timeframe.

During this week's 2015 Q1 earning's call, Tim Cook provided some clarity -

Cook says Early 2015 means first four months, Mid means next four months, Late means last four months…
— 9to5Mac, http://9to5mac.com/2015/01/27/fy15-q1-earnings-call/

While this may not seem newsworthy, it's important to note that Apple has historically been loose-goosy with their promised release timeframes. You can bet that if something is promised in 'May', it will be released after the 15th.

Apple has burned itself in the past when it couldn't deliver on a promised launch date. For me, a 6 month window lands far on the obscure side of the fence. It's nice to see Tim providing some clarity on Apple's wording when it comes to timeframes.